Ogilvie et al. (2018) investigated the effect of social media technologies on customer relationship performance and objective sales performance by using two empirical studies conducted in the United States. The second study used 181 respondents from the energy solution company. It was found that social media significantly affects salesperson product information communication, diligence, product knowledge and adaptability, which in turn affect customer relationship performance. It was also found that the use of social media technologies without training on technology will not lead to good results. Thus, the results propose that companies should allocate the resources required for the proper implementation of social media strategies.
The marketers who win won’t be the ones posting the most, but the ones making data-driven decisions. Find out how social media platforms have become an essential channel for marketers to engage and convert customers. Learn the impact of AI on social media strategies, helping brands create captivating and engaging content effortlessly. The 10 biggest social media platforms, ranked by user base, revenue, and marketing potential for different types of businesses.
How To Create A Social Media Marketing Strategy In 9 Steps
Defining your target audience will help you uncover where they are and how best to talk to them. If you or your company have yet to pinpoint this, we suggest creating your own social media marketing personas. A relatively new player in the social media marketing game, TikTok has exploded in popularity in recent years, reaching over a billion monthly active users in record time. Many social sites have platform-specific analytics tools, including Facebook, X, Google and Instagram.
Paid advertising on social media platforms allows businesses to target specific demographics and interests, ensuring that the right audience sees their ads. With options for sponsored posts, display ads, and video ads, businesses can effectively increase brand awareness and drive traffic to their websites. A social media marketing strategy isn’t complete without performance goals. Each post may have its own set of measurements or metrics it needs to reach, but your overall strategy should be focused on achieving a specific set of goals. In the hair care business example above, the brand may want to increase its brand awareness on Instagram.
Social media trends are dynamic, so create a strategy with a basic foundation that can adapt to changing interests and needs. You can also tap into short-form video content through YouTube Shorts, YouTube’s answer to the growing popularity of TikTok and Instagram Reels. Everything you need to discover, attract, and engage customers on social, across teams and regions. These valuable insights will help you make necessary improvements, making your strategy more agile and responsive.
Let Organic Performance Inform Your Ads
These educational resources are invaluable for developing an action plan that resonate with your intended audience and achieve desired outcomes. These are usually outsourced to agencies or specialists who can provide focused expertise and bring fresh perspectives to campaigns. Certain specialized services require expertise that in-house teams may not have the capacity or resources to execute effectively. This allows for direct control and a closer alignment with the company’s voice, culture, and goals.
It’s not just about posting ads—it’s about creating valuable, shareable content that aligns with your brand and resonates with people. Social media marketing is one of the most powerful tools available for businesses today. If you’re looking to grow your business, boost brand awareness, or engage with your audience in real-time, you need to understand how to leverage social media effectively.
This “Dead Duo” campaign involved a series of posts announcing Duo’s demise, complete with a fake investigation and even a funeral, before revealing that it was all a marketing stunt to promote lesson completion. The campaign generated significant buzz, with billions of impressions and increased user engagement. Organic social media content refers to the content you create and post on your feed. There’s no bell and whistles, just quality content posted to your normal feed without promotion.
Take advantage of them to maintain posting consistency and avoid oversights. Once you’ve built up a strong library of content, try to schedule posts at least one or two weeks in advance. Now more than ever, marketers need to make smart decisions when planning their digital distribution channels. So reviewing the latest social media diffusion and usage stats is a crucial part of any company’s digital marketing strategy. It’s important to use the right tools and resources to keep learning so you can fine-tune your social media marketing strategy as your brand grows.
For example, growing your reach with Twitter likes and Instagram likes can increase content credibility and drive further engagement. These pillars make planning your SMM Thai presence much easier. Your content pillars may be engagement rings, custom gold necklaces, and jewelry charms.
From product recommendations to first impressions from brands, the impact of social media on consumers is well-documented. Working with influencers is one of the best inbound marketing strategies being used today. More than ever, consumers are making purchase decisions based on influencer content. It’s versatile, engaging and offers excellent ROI to marketers worldwide.
Different platforms cater to varied demographics and interests, making it crucial to tailor your approach accordingly. This comprehensive competitive analysis is crucial for developing nuanced social strategies. By meticulously examining their successes and shortcomings, you can pinpoint the tactics that resonate with your shared audience. Additionally, it allows you to measure the effectiveness of your campaigns and make adjustments as needed to achieve desired outcomes. By benchmarking against industry standards or competitors, Socialinsider helps in making informed decisions to enhance social presence. As the screenshot suggests, Socialinsider can track and compare the performance of different social profiles.
If you have room in your marketing budget, it’s worth your time to try paid social ads. You’ll be able to position your ads in front of users who may be specifically interested in the types of products and services that you offer. You can start with Facebook ads, LinkedIn ads, Instagram ads and Pinterest ads. Using social media in marketing is practically a requirement in today’s highly connected digital world.
But the truth is, the most helpful insights come from the people actually doing the work. Those who spend their days planning content, responding to comments, digging into analytics, and adapting strategies on the fly. These experts manage everything from organic content and paid campaigns to community engagement and platform growth. Today, users can discover brands, browse their products and/or services, and complete a purchase without leaving the app — making Instagram a hard platform to beat. In fact, consumers say Instagram offers the best in-app shopping experience, and Instagram Shops is the most popular social selling feature among social media marketers. One of the most important aspects of social media marketing is keeping track of your posts on every channel.
Thoroughly research your target audience so you can formulate posts and content that address their needs. A social media marketer is someone who specializes in promoting a company’s products or services on social media platforms through various social media best practices. The first thing I recommend is to get to know each platform & what type of users are typically frequenting them. You can easily find demographic details, engagement metrics, and overall insights to compare against your target audience details & find where you have the best overlap and best chances of seeing impactful results. When you learn how to do social media marketing, one of the first steps to take is to identify your target audience. You won’t succeed with your strategy if you aren’t targeting the right people, so you must identify who’s most interested in your business.
This exemplifies how live sessions can provide value, build authority, and encourage real-time interaction with the audience. While mainstream platforms like Facebook and Instagram dominate, niche platforms such as BeReal, Lemon8, or Pinterest cater to specific audiences and often have less competition. These platforms provide opportunities to connect deeply with highly targeted groups. This site contains content that depicts the opinions and views of others and does not necessarily represent the opinions and views of QuickFrame Inc. or its employees. Use these mediums to share temporary content and stay at the top of users’ feeds.
Measure the impact of your social media marketing efforts by using analytics tools and uncover audience details and how they interact with your business. It is crucial for companies to design content which will be noticed on social media by their potential, actual and former customers. Social media content should be interesting and offer some beneficial information, rather than just focus on services the company provides. It is important for companies to not only use social media to achieve positive business outcomes but also it is important to measure their achievements.
The major social networks offer analytics to help you measure the results of ads. It ensures you choose the right social network to advertise on and find the right advertising solution within that platform. In fact, the easiest way to advertise on social media is to boost a top-performing organic post.
The more value social delivers for the business, the more resources you’ll have to build your social media audience. The same general guidelines apply if you want your content shared as sponsored content by another brand or influencer. Carefully consider who you choose to post your sponsored content, and ensure they match your company’s general values and goals. This will make the content seem natural and not out of place on users’ timelines or feeds.